Faces of Alsons:
Sofia Martinez

Sofia Martinez is often the first person a retail electricity customer speaks with after signing on with Alsons Power, and the one they call when something needs troubleshooting months later.

"Customer success in this industry means being available when a client has a billing question at 8 a.m. and a supply concern at 5 p.m. It's not a nine-to-five kind of relationship," Sofia says.

She has built much of the onboarding process new RES clients now go through, aiming to make the transition to a new power supplier as uneventful as possible for the businesses that make the switch.

Sofia says the most rewarding part of the job is long-term: watching a client stay with the company year after year, not because of a locked-in contract, but because the service kept them there.