Faces of Alsons:
Jade Dela Cruz

Joining Alsons Power straight out of a communications degree, Jade Dela Cruz never expected marketing at a power company to mean anything more than writing press releases. Two years in, she has helped build out the company's first real social media presence and coordinated coverage for a disaster response effort she still calls the hardest week of her career.

"I came from an agency background where campaigns were the whole job. Here, marketing means sitting in on engineering briefings so I actually understand what we're announcing before I write about it," Jade shares. That cross-team exposure, she says, has been the biggest and most unexpected part of her growth.

Jade now leads content planning for the company's news and community programs, working closely with the corporate communications team to make sure Alsons Power's story reaches the people it serves — not just investors and regulators.

Outside of campaigns, she mentors incoming interns on the marketing team, passing along the same willingness to step outside a job description that shaped her own first two years at the company.